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WHAT IS GOFASTWAY?

GoFastWay provides a service that allows a collaborative and centralized management of contents for advertisers, agencies and producers. It stores contents and distributes them for the television channels. It’s an easy and intuitive online service, available 24×7.

CONTENT UPLOAD AND QUALITY CONTROL

GoFastWay allows the upload of contents, in several formats, and automatically verifies their quality control parameters to insure their integrity and quality.

CONTENT MANAGEMENT

GoFastWay’s Portal allows cataloguing, searching and pre-visualizing contents in an easy and fast way. The access is done in a secure way, based on profiles, insuring your complete confidentiality.

COLLABORATION BETWEEN USERS

GoFastWay Portal users have at their disposal a collaboration toolkit, enabling them to share contents, send and receive messages from other users and receive system notifications.

CONTENT STORAGE

GoFastWay provides an unlimited storage system, which allows for secure storage of contents for unlimited time. The system can be accessed anytime, anywhere, in a way that the contents can be easily and rapidly located and visualized, as well as easily distributed to television channels.

CONTENT DISTRIBUTION

GoFastWay’s service delivers contents in few minutes, at the right time and place, in a safe way and in the correct format. These are delivered with the same production quality and ready for broadcast.

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GoFastWay – The Simplicity of a Linear Information Flux
From the registration of the user and of the new spot, including its upload and approval up to its integration in the IT system and exhibition in the TV channel.


Request Access through the public website.


Access to GoFastWay by authorized users.

Entity search in MediaMonitor database.


New entities are added by MediaMonitor.


GoFastWay adds Pub ID to the spot.

Upload and visualization of the spot by authorized entities.


Automatic quality control.


Collaborative environment (i.e.: producer / agency / advertiser).

Scheduling of future transfers.


In the scheduled date, the channel is notified to approve the spot.

The channel visualises, approves and authorizes the transfer of the spot.


MediaMonitor is notified of the existence of a new spot.


GoFastWay transcodifies and transfers the spot in each channel’s format.

GMediaAD refers the Pub ID with each channel’s spot.


The spot is associated to the adequate delivery in the channel’s GMediaAD.

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WHO IS THE TARGET?

GoFastWay was specifically developed for the television advertising market, having as a target the advertisers, media agencies, advertising agencies, producers and television channels, in an integrated environment.

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CREATIVE AGENCIES

Service is accessible anyplace, anytime.


Secure storage of contents, with fast and easy access.


Better partner communication – advertisers and agencies – through collaboration tools.

TV CHANNELS

Reception of contents, at the right time and destination, in a secure way and in the correct format.


Automated content reception process.


Facilitates the integration with internal systems (BMS and automation).

PRODUCERS

Service is accessible anyplace, anytime.


Secure storage of contents, with fast and easy access.


Better partner communication – advertisers and agencies – through collaboration tools.

ADVERTISERS

Cost reduction compared with traditional model for sending publicity.


Secure storage of contents with easy and fast access.


Better partner communication – agencies – through collaboration tools.

MEDIA AGENCIES

Service is accessible anyplace, anytime.


Secure storage of contents, with fast and easy access.


Better partner communication – advertisers and agencies – through collaboration tools.

ADVERTISING AGENCIES

Service is accessible anyplace, anytime.


Secure storage of contents, with fast and easy access.


Better partner communication – advertisers and agencies – through collaboration tools.

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WHAT IMPROVEMENTS ARE EXPECTED?

GoFastWay increases the efficiency of the distribution process for advertisement contents and optimizes the involved resources, through the elimination and/or automation of tasks. Due to the virtualization process, it also allows for the elimination of physical supports still in existence and therefore, their associated costs.

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UNIQUE SPOT IDENTIFICATION

Normalization of advertising content identification through unique spot number identification (PubID) for all the advertisement market.

Reduction of operational errors related to spot identification and their versions.

Greater ease in relating information between the different existing systems (MMW, GMediaAD, etc.)

INTEGRATION WITH MEDIA MONITOR

Synchronizes information related to advertisers, agencies and spots, insuring that all the market uses the same identification.

Reduces the errors in advertising content identification, facilitating research work.

Automation of spot association, conciliation process and the respective audiences (MMW) with the internal system of each channel (GMediaAD).

CHANNEL INTEGRATION

Automation of advertising content delivery process, at the right time and correct format.

Integration with each channel’s internal systems, namely with GMediaAD, allowing the automation of the process of associating contents to deliveries and conciliation after broadcast.

 

COST REDUCTION

Reduces the costs related with the associated to the production of physical supports (cassettes) and their distribution (mail and couriers).

Reduces the costs related with the associated to management and curation of physical supports (ingest, archive, returns, etc.).

GREATER SPEED

Reduces the distribution and delivery time of contents, as well as the transfer of physical supports (cassettes) between departments, due to digital distribution.

Also reduces the amount of content ingest operations.

GREATER SAFETY

Minimizes content loss and an-authorized copies through a fully automated process.

Allows for better version control of contents, reducing potential errors.

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SERVICES

PUBID CREATION




It’s necessary to get a PUBID at the spot registration. Passing the Spot to be known throughout the industry for this PUBID.



SPOT TRANSFER




After uploading a spot, its possible to select wich channels it is to be transfered.



SPOT FILE

AVAILABLE

SOON


Store and share content, with ensured security and backups.
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WE WORK WITH

  • RTP
  • SIC
  • FOX
  • TVI
  • MTV
  • CMTV
  • RECORD
  • NOS
  • DSTV PIPOCA
  • CINEMUNDO
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DO YOU NEED HELP?

Opening Hours

Open Monday to Friday, from 9AM to 6PM.

+351 218 00 61 40

geral@gofastway.tv

GO

sobre-nos

ABOUT US

GoFastWay is a pioneer company specialized in digital distribution of television advertising contents in Portugal. We bring together advertisers, advertising agencies, producers and television broadcasters in a single ecosystem. We have developed a system that allows a centralized and collaborative management of spot by all partners, as well as their distribution to the channels. The team is composed by professionals with vast experience in solution implementation for the media market.

fale-connosco

SPEAK WITH US!

Address:
Av. Eng. Duarte Pacheco, Amoreiras, Torre 1
Sala 208, Lisboa, 1070-101, Portugal.
Telephone:
+351 218 00 61 40
Email:
contato@gofastway.tv

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Privacy Policy

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POLÍTICA DE PRIVACIDADE E PROTEÇÃO DE DADOS PESSOAIS

1. Dando cumprimento á lei 67/98 de 26 de Outubro sobre proteção e tratamento de dados pessoais, a ZeroK, comunicação e imagem, lda (adiante designada com ZeroK) informa ao utilizador da sua página Web  www.gofastway.tv  que os dados facilitados através da mesma mediante os correspondentes formulários ou emails recebidos e que tenham a consideração de dados de carácter pessoal são facultados de forma absolutamente voluntária e sem que a sua falta implique uma perda da qualidade dos serviços prestados, a menos que outra coisa seja indicada.
2. Estes dados serão incorporados a um ficheiro automatizado de responsabilidade da ZeroK de acordo com o estabelecido no artigo 5º da lei 67/98 de 26 de Outubro.
3. O utilizador consente e considere-se informado do tratamento e utilização dos seus dados mediante sistemas automáticos com a finalidade de poder responder ao seu pedido de informação, gerir a difusão de material audiovisual e gráfico remetido e, caso se verifique, a relação contratual existente, bem como para mantê-lo informado de produtos, serviços atividades da ZeroK inclusive depois de finalizada dita relação.
4. O utilizador considera-se igualmente informado sobre a possibilidade de exercer os direitos que a lei vigente lhe concede, isto é, o direito à informação, ao acesso, à rectificação, eliminação e oposição dos seus dados.
5. A ZeroK garante que adoptou as medidas de segurança necessárias e legalmente requeridos dentro das suas instalações, sistemas e ficheiros de forma a garantir também a segurança dos ficheiros onde estão incorporados os dados pessoais evitando a sua perda, mau uso, alteração, acesso não autorizado e roubo.
6. No entanto, e sem prejuízo do anterior, o utilizador é consciente da possibilidade de que a segurança das comunicações electrónicas não é invulnerável.
7. Não obstante, a ZeroK revelará às autoridades públicas competentes os dados pessoais e qualquer outra informação que esteja em seu poder ou seja acessível através dos seus sistemas que seja requerida de conformidade com as disposições legais aplicáveis.
8. O utilizador consente expressamente que os seus dados possam ser cedidos para as finalidades a que se refere o parágrafo primeiro ou para outras com as que ZeroK conclua acordos de colaboração.
9. Não obstante, se o utilizador não deseja que este tratamento seja realizado, pode comunicar o seu desejo para a seguinte morada: na Av. Eng. Duarte Pacheco, Amoreiras, torre 1, 2º piso, sala 8 , 1070-101 Lisboa, significando que conforme a legislação vigente, enquanto tal não for comunicado a ZeroK entende que o consentimento está outorgado.
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PRIVACY POLICY AND PROTECTION OF PERSONAL DATA

1. Following the implementation of Law 67/98 of 26th October, concerning the protection and processing of personal data, ZeroK, comunicação e imagem, lda (hereinafter ZeroK) informs the user of the website www.gofastway.tv that the data submitted through the website by way of forms or received emails that concern personal data are made available in a voluntary way, and in no way their absence implies a loss of service quality, unless mentioned otherwise.
2. These data will be incorporated in an automated file under the responsibility of ZeroK, according to what is established in article 5 of the law 67/98 of 26th October.
3. The user consents and considers himself informed about the process and utilization of his data by automated systems in order to respond to his information requests, generate the diffusion of sent audio-visual and graphic material and, if the exhisting contractual relationship is verified, as well as to keep him informed of products, services and activities of ZeroK, including after the mentioned relationship has been terminated.
4. The users also considers himself informed of the possibility of exerting the rights conferred to him by the law, this is, the right to information, to access, to rectify, to delete and to oppose of his data.
5. ZeroK guarantees that it has adopted the necessary and legally required safety measures inside their facilities, systems and files, in order to ensure also the safety of the files were personal data is integrated, avoiding their loss, improper use, alteration, unauthorized access and theft.
6. However, the user is aware of the possibility that the security of electronic communication is not invulnerable.
7. However, ZeroK will reveal to the competent public authorities, the personal data and any other information that is in its power or accessible through their systems that is requested according to applicable law.
8. The user expressly consents that their data can be made available to the purposes referred in paragraph 1 or to others with whom ZeroK celebrates collaboration agreements.
9. However, is the user does not wish this treatment to be carried out, he can express his wishes to the following address: Av. Eng. Duarte Pacheco, Amoreiras, torre 1, 2º piso, sala 8 , 1070-101 Lisboa, meaning therefore that according to the law, until such wish is communicated, ZeroK assumes that the consent has been given.
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